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MediaDailyNewsGlobal Optimized Ad-Fraud Rates Decline, But AI Presents Challenges

Integral Ad Science released its latest Media Quality Report showing how AI, deepfakes and misinformation can present major challenges for companies trying to protect their brands. ...

PubMatic Reports 20% Revenue Hike For Q1
Company raises its full year guidance and forecasts 12% revenue growth. ...
Boston Pizza Invites Toronto Hockey Fans To Let It All Out In Custom Rage Room
The custom rage room is, "equipped with all the tools necessary to safely smash, break, and even weep ...
Smart Ring Oura Advocates For Women's Health Research
"Only 1% of global research funding goes towards female health conditions," reads an Oura ad in the "N ...
Utah's New Social Media Law Violates First Amendment, Tech Industry Argues
"Utah has enacted a law violating bedrock constitutional principles of free speech in attempting to regulate minors' acce ...
Beauty Growth Starts To Slow, With Make-Up Sales Declining
While still healthy, sales aren't as pretty as they've been for the last few years. And Estee Lauder ...
Meta To Provide Advertisers With Automated Image, Text Variations For Ads
Meta is introducing new ways for marketers to use generative AI to focus less on "mundane tasks" a ...
Bloomberg Media Joins With Emeritus To Launch Bloomberg Learning
Online courses will come with a free subscription to Bloomberg.com during the period of enrollment. ...
Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
Budweiser created UninterruptAds, an initiative that converts songs that mention the brand's name into targeted ads within t ...
Quad Debuts Creative Agency Betty
The name honors the late Betty Quadracci, Quad's co-founder. All staff moves to Betty. ...
Sutton Takes Reins As President For Terri & Sandy
Sutton, with tenures at Curiosity and Suburu, replaces co-founder Terri Meyer, who retired after 14 years. ...

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