Terry Mackin to head Hearst-Argyle Television’s digital media while TV stations will be run jointly by Frank Biancuzzo and Philip Stolz.
Terry Mackin, executive vice president of Hearst-Argyle Television, who has headed the company’s growing digital media group in addition to other duties, will assume full-time responsibility for digital media.
At the same time, Frank Biancuzzo, a former Hearst-Argyle vice president for marketing and promotion who for the past five years has served as president and general manager of WISN, Hearst-Argyle’s ABC station in Milwaukee, will return to Hearst-Argyle’s New York headquarters as a senior vice president/group head. In his new role, Biancuzzo and Philip Stolz, also a Hearst-Argyle senior vice president/group head, will share management oversight of substantially all of the company’s 29 television stations.
The new assignments, effective Feb. 1, were announced today by David J. Barrett, president and chief executive officer of Hearst-Argyle Television.
Biancuzzo’s successor at WISN is expected to be announced in the coming weeks.
“Terry and Frank understand the vital role content plays in our company and in the media business,” Barrett said. “Terry has been instrumental in shepherding our company, our stations, their content and their brands into the digital age, all while juggling general day-to-day management oversight of a portfolio of stations. Given the growth of our digital media businesses, and our ambitions for future growth, Terry is assuming a full-time role heading up this effort. For the last five years, Frank has led WISN-TV to great success by developing and expanding local content and, in so doing has helped make WISN-TV one of America’s top-rated ABC affiliate stations. He’ll now work with the other Hearst-Argyle stations as a group executive.”
Mackin joined Hearst-Argyle Television as executive vice president in May 1999. His oversight of the company’s efforts in digital media include programming for digital broadcast spectrum and for digital devices using technologies such as broadband, wireless application protocol, Java for mobile video and other applications.
Since Biancuzzo assumed management of WISN in 2002, the station has become America’s No. 1 ABC Affiliate in primetime audience delivery for five consecutive years, according to Hearst-Argyle.
Biancuzzo was, for five years, Hearst-Argyle Television’s vice president, marketing and promotion, overseeing the Hearst-Argyle stations’ audience promotion, positioning and branding, image development, research and local newscast development. He joined Hearst-Argyle predecessor Hearst Broadcasting, then an operating group of Hearst Corp., as director of promotion and marketing in 1995.
Hearst-Argyle has expanded its digital media activities significantly in recent months. In addition to adding staff in the areas of digital sales and content-development, the company in January announced a content-sharing agreement with NBC for the recently launched National Broadband Co. (“nbbc”). The “network” of local-TV Web sites managed by Internet Broadcasting (“IB”) serves an average of more than 12 million monthly unique visitors, more than a quarter of which are from the Hearst-Argyle sites, according to Nielsen NetRatings; the IB sites also serve a monthly average of more than 11 million video streams, according to WebTrends.
Hearst-Argyle’s NBC-affiliated stations have launched digital broadcast carriage of Weather Plus, with widespread cable and satellite carriage, while other of the company’s stations also have launched digital weather channels.