PTC Calls Out T-Mobile For Sponsoring ‘The Mick’
The Parents Television Council said today it has contacted T-Mobile to urge the company to reconsider sponsoring Fox’s The Mick, a new sitcom that PTC says “routinely features minors smoking, drinking, swearing and having sex.” T-Mobile has advertised in six out of nine episodes, which aired as early as 7:30 p.m. in half the country.
“We have asked T-Mobile to consider whether it wants to be associated with TV show content that allows child characters to be placed in extremely adult situations, which is the entire premise of The Mick. I would hope that with such a competitive mobile market, that T-Mobile would realize that sponsoring adult shows isn’t a good business strategy and can alienate the very customers that T-Mobile wants to reach,” said PTC Program Director Melissa Henson.
She added: “Fox is clearly being irresponsible by airing this kind of adult content in the first place, but the network relies on sponsors like T-Mobile to keep it on the air. We hope that T-Mobile ensures that the company’s ad dollars do not keep ‘The Mick’ on the air any longer.”
PTC said its research has found that teens and children engaging in sex talk, using profanity and being put into adult situations is becoming more common on primetime broadcast network TV.