Patricia A. Liguori is named to the newly created position of senior vice president, research and electronic measurement for the ABC Owned Television Stations Group.
Patricia A. Liguori has been promoted to the newly created position of senior vice president, research and electronic measurement, ABC Owned Television Stations Group, effective immediately.
“As digital media opportunities for the ABC Owned Television Stations Group accelerate at an unprecedented pace, we’re fortunate to have Pat’s insight and expertise which extends across the wide range of research and measurement required by our new and established businesses,” said Walter Liss, president of the ABC Owned Television Station Group, to whom Liguori continues to report. “We congratulate Pat on this promotion and look forward to her continued achievements ahead.”
Liguori most recently was vice president of research for the ABC Owned Television Stations Group. Since joining ABC in 1984, she has advanced through positions including director of research and associate director of research, marketing services, for ABC National Television Sales, and assistant director of research/sales development for WABC-TV New York. Earlier in her career, Ms. Liguori held various research and sales positions with USA Cable Network, Seltel, A.C. Nielsen, Arbitron, MMT Sales and Katz Communications.
In addition to her Group-wide responsibilities, Liguori works closely with each of the 10 ABC-owned stations: WABC New York, KABC Los Angeles, WLS Chicago, WPVI Philadelphia, KGO San Francisco, KTRK Houston, WTVD Durham-Raleigh, N.C., KFSN Fresno, Calif., WJRT-TV Flint, Mich., and WTVG Toledo, Ohio.