It promotes Tricia Wilber to EVP, Disney Media Advertising Sales and Marketing group.
The Walt Disney Co. announced today the merging of its advertising sales and promotions teams for kids- and family-focused television, online, radio and publishing businesses. The newly integrated sales structure, Disney Media Advertising Sales and Marketing Group, will focus resources and “fully empower one team to drive all advertising sales, marketing and promotions business for The Walt Disney Co.’s kid-driven and family-inclusive TV platforms, its wide range of online offerings, its kid-focused publishing business, and its kid- and mom-focused radio platform.”
Leading the unit is Tricia Wilber who has been elevated to executive vice president, Disney Media Advertising Sales and Marketing Group. She will report to three business unit leaders—Rich Ross, president, Disney Channel Worldwide; Steve Wadsworth, president, Walt Disney Internet Group; and Russell Hampton, president, Disney Publishing Worldwide.
As part of the reorganization, Tricia Wilber has named a senior team to lead each business area and to guide multi-platform opportunities. They are Michele Scarola, Brad Davis, Jon Sayer, Mary Beth Wright, Kara Rousseau, Julie Watkins and John Spadaro.
Michelle Scarola has been promoted to senior vice president, TV Sales and Eastern Multimedia leader. She will oversee three TV platforms with a 39% share of viewing in the Kids 6-11 marketplace. These are the flagship Disney Channel and its Playhouse Disney programming block, both of which accept select partnerships; advertising on Toon Disney and its Jetix programming block; and the Saturday morning ABC Kids daypart on the ABC Television Network. Scarola will also have responsibility for the East Coast Multi-Platform team. She was most recently vice president, Ad Sales, Disney ABC Kids Networks.
Brad Davis has been promoted to senior vice president, Online Sales and Western Multimedia leader. He will oversee the media sales efforts for all Disney-branded Internet websites, including the new Disney.com. With a combined reach of over 31 million unique visitors each month (18% of all online traffic, 28% of kids 2-14 and 20% of moms/women 18-plus with children), the Web sites include Disneychannel.com, Disney XD, Disney’s Family.com, Familyfun.com, Wondertime.com, Movies.com and Go.com. Davis is also responsible for advertising sales on Jetix.tv and will have responsibility for all cross-media sales (cable, online, print and radio) for clients on the West Coast. He was most recently vice president, advertising sales, Disney Online.
Jon Sayer has been named vice president, Ad Sales, Radio Disney, and Midwest Multimedia leader. In his new role, he will oversee the Radio Sales team for the 24-hour network. It is available to 97% of the U.S. on over 50 terrestrial radio stations and via XM and Sirius satellite radio. He will also oversee the cross-platform team in the Midwest region. Sayer, based in Chicago, was most recently vice president, Advertising Sales, Disney ABC Kids Networks, Midwest region.
Mary Beth Wright, publisher of Disney Adventures and FamilyFun magazines, will lead the unit’s publishing sales team on behalf of Disney Publishing, working closely with Dave Mevorah, publisher of Wondertime.
Three executives will also direct multi-platform support areas that will leverage the expertise of the group:
Kara Rousseau has been promoted to senior vice president, Marketing and Sales Development, and will lead the cross-team. Based in New York, she was most recently vice president, Ad Sales Marketing, Disney ABC Kids Networks.
Julie Watkins, vice president, Revenue Planning, will lead the sales and revenue planning team across all areas.
John Spadaro, vice president, Research, will lead all advertising sales research to support the multiple areas.
Laura Nathanson will continue to oversee the ABC Family and abcfamily.com Ad Sales group, focusing on Adult Millennial audiences. She will now report to Paul Lee, president, ABC Family.