NBC, Telemundo TVs Add Live Radar To App

The interactive in-app radar, developed with The Weather Co., offers users access to weather information by seamlessly connecting public, fixed and mobile radar information in one place.

 

NBCUniversal Owned Television Stations today launched the NBC and Telemundo stations’ first-of-its-kind Live Radar in-app feature that allows app users direct access to real-time weather information, based on their location.

The company says this is the first time that a local broadcast television group offers app users access to multiple radar assets in one location and effortlessly connects them to information that provides the most relevant, powerful and accurate radar information.

“For the first time, app users will be able to access this exclusive weather information in our station apps,” said Lora Dennis, SVP, digital media, NBCUniversal Owned Television Stations. “We know that accurate and relevant weather updates are important to our audience and that’s why we partnered with The Weather Co. to deliver a product that automatically gives app users the best weather condition information, especially when severe weather hits.”  

The new Live Radar is available across all of the NBC and Telemundo-owned stations apps and is powered by a combination of three exclusive mobile radar trucks called StormRangers or CazaTormentas and station fixed radars, including four high-frequency, S-Band radars located in Dallas-Fort Worth, Chicago, Miami and New York, as well as existing National Weather Service radars.

The Live Radar product was built in partnership with The Weather Co. for NBCUniversal Owned Television Stations. Other features include:

  • Smart, dynamic, seamless switching amongst radar assets to provide the most accurate, highest resolution about current and impending conditions possible.
  • A highly dynamic environment where both the radars and the users can be moving about.
  • Ability to zoom into the area the radar covers and receive real-time weather information.

“Audiences are demanding more on-demand content – with the highest degree of accuracy — than ever before,” said Bill Dow, general manager, media, for The Weather Co. “Now, NBC and Telemundo stations will generate their own radar data giving viewers a more timely and accurate view of severe weather in their area.”

BRAND CONNECTIONS

Viewers in the following markets can access a dedicated NBC and Telemundo station app: New York (WNBC, WNJU), Los Angeles (KNBC, KVEA), Chicago (WMAQ, WSNS), Philadelphia (WCAU, WWSI), Dallas-Fort Worth (KXAS, KXTX), San Francisco Bay Area (KNTV, KSTS), Washington, D.C. (WRC-TV), Houston (KTMD), Boston (NBC Boston, WNEU), Phoenix (KTAZ), Miami-Fort Lauderdale (WTVJ, WSCV), Denver (KDEN), San Diego (KNSD), Hartford (WVIT), San Antonio (KVDA), Las Vegas (KBLR), Tucson (KHRR), Harlingen-McAllen (KTLM) and Puerto Rico (WKAQ).  

 


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