Faye Walker, former head of marketing for The Tennis Channel, was named vice president, worldwide television marketing for Metro-Goldwyn-Mayer Studios Inc.
Faye Walker, former head of marketing for The Tennis Channel, has joined Metro-Goldwyn-Mayer Studios Inc. as vice president, worldwide television marketing.
In her new role, Walker will oversee the marketing of all MGM television programming worldwide, including cable, syndication, ad sales, VOD initiatives and campaigns. She will also oversee the creation of collateral marketing materials in support of new TV programs and feature films made for television.
Among her current assignments, Walker is devising national and local syndication campaigns for MGM’s new syndicated offerings of RENO 911! and Chappelle’s Show, which have been sold in the top three U.S. television markets—New York, Los Angeles and Chicago.
“Faye is a highly motivated, award-winning marketer with demonstrated leadership skills, creative vision and a proven track record in brand building,” said Jim Packer, president, Worldwide Television Distribution, MGM, to whom Walker will report. “In perpetuating MGM’s brand throughout the global television arena she will play an integral role toward our overall success.”
Walker comes to MGM from The Tennis Channel, where she was vice president, marketing, from the channel’s inception in 2002. During her tenure there, she built its marketing department from the ground up, overseeing every aspect of the network’s identity, from on-air graphics, corporate communications and advertising, to sales materials and the company’s Web site.
Before The Tennis Channel, Walker was vice president, marketing and promotions at GSN (formerly The Game Show Network) from 1998 to 2002. While at GSN, she developed and implemented advertising, creative, promotion and media campaigns designed to maximize consumer awareness of the network, ultimately helping to grow GSN from 10 million to 50 million subscribers.