Cyriac Roeding named executive vice president of new division charged with pushing CBS news, sports and entertainment content to cell phones and other mobile devices.
CBS Corp. has created CBS Mobile, a new platform within CBS Interactive “dedicated to building and growing the company’s mobile operation across its various properties,” including CBS Entertainment, CBS Sports and CBS News. Cyriac Roeding, who was vice president of CBS’s wireless efforts since 2005, has been named executive vice president of the newly formed division. The announcement was made today by Quincy Smith, president, CBS Interactive, to whom Roeding reports.
“The creation of CBS Mobile within CBS Interactive further positions us to occupy the audience and advertiser interfaces of the future,” said Smith. “Mobile is a huge opportunity for CBS and we are delighted to announce the world class team and partners Cyriac is assembling. Cyriac’s tenure within CBS thus far, coupled with his experience as an international mobile entrepreneur, uniquely qualifies him to run CBS Mobile, combining start up energy with the benefits of an established media company. He and his team have already put CBS on the mobile map, forging relationships with key technologies and services both domestically and abroad. We look forward to his continued success in mobile as well as with new platforms that continue to develop.”
At the same time, Roeding announced the promotion of Jeff Sellinger from director of CBS Wireless to vice president of CBS Mobile. In his new role, Sellinger, who will continue to report to Roeding, will oversee the operational activities of CBS’s various mobile initiatives.