It’s partnering with digital media agency Dose on a data-driven weekday morning news show. Melissa Rycroft, Brandon London and Laila Muhammad to host. It launches June 29 on six Tribune stations.
Tribune Broadcasting today announced the launch of Morning Dose, which it describes as a “first of its kind, live social wake-up show,” in partnership with Dose, a digital media agency that specializes in data-driven, shareable content.
Hosted by television personalities Melissa Rycroft and Brandon London, and news anchor Laila Muhammad, Morning Dose, will launch on June 29 and will feature news stories powered by Dose’s “social storytelling and scientific method to create and distribute content.”
The new syndicated show will air weekdays in six Tribune markets: KDAF Dallas, KIAH Houston, WPHL Philadelphia, WDCW Washington, WSFL Miami and KRCW Portland, Ore.
Host Melissa Rycroft was a contestant on Dancing with the Stars in season 8 and was crowned champion of its all-star season in the 15th cycle of the long- running ABC program. She can currently be seen on CMT’s reality series Dallas Cowboys Cheerleaders: Making the Team as a mentor as she herself is a former Dallas Cowboys Cheerleader. Rycroft’s television debut was as a contestant on the ABC’s The Bachelor. Rycroft has hosted reality-TV competition shows such as ABC’s Bachelor Pad and CMT’s Redneck Island and is a frequent contributor to both Good Morning America and Access Hollywood.
Host Brandon London is a former NFL and CFL football player and New York Giants Super Bowl champion. Most recently, he was on-air conducting interviews and segments for various Giants TV shows on the MSG Network. He’s also been seen as a co-host on The Maury Show and Esquire TV’s Car Matchmaker, among others.
Morning Dose news anchor Laila Muhammad, is a journalist, host and television personality with more than a decade of experience. She was most recently host of Tribune Broadcasting’s daily news program Eye Opener, which Morning Dose will replace. Muhammad previously was an anchor at WTKR-WGNT, Tribune’s CBS-CW affiliate in Norfolk, Va.
Creative Consultant Rick Joyce was formerly the co-executive producer of Entertainment Tonight and was previously the executive producer of The List, a lifestyle news magazine. He also developed and launched the digital platform CelebTV.com.
“Working with our partners at Dose we’ve developed a morning program that will go beyond the traditional broadcast treatment of ‘trending’ social content,” said Bart Feder, Tribune’s SVP of news. “The goal of Morning Dose will be to set the morning agenda by showcasing the content and advancing the stories that will drive the day’s social conversation.”
“The future of broadcast is data-driven creative and we’re excited to partner with Tribune to create a morning news show unlike any other,” said Dose CEO Emerson Spartz. “Dose’s technology minimizes the guesswork of identifying which stories and angles will resonate. For years, we’ve planned to adapt our process to TV, and it’s thrilling to finally be opening up these new frontiers of innovation in storytelling.”
Morning Dose will on the following stations:
KDAF Dallas — 5-8 a.m.
KIAH Houston — 5-8 a.m.
WPHL Philadelphia — 6-8 a.m.
WDCW Washington — 6-8 a.m.
WSFL Miami — 6-8 a.m.
KRCW Portland, Ore. — 6-8 a.m.