DMA 67: ROANOKE, VA

Jaimie León Named WSLS General Manager

Graham Media promotes her from business manager at its KSAT San Antonio to oversee its NBC affiliate in Roanoke, Va.

Graham Media Group has appointed Jaimie León vice president and general manager of its NBC affiliate WSLS Roanoke, Va. (DMA 67)

Jaimie León joined Graham Media Group in 2006. As the business manager for WPLG Miami, she played a key role in the management and building of a new state-of-the-art broadcast facility, and a new broadcast tower. In 2014, León became the business manager of KSAT San Antonio, Texas.

León began her television career at WFOR Miami as an accountant in 2003. She went on to become the business manager for WWHB-CA and WTCN-CA  when acquired by CBS/Viacom.

A graduate of the University of South Florida, León holds a BS in accounting. She attended the NAB Broadcast Leadership Training Program in 2016.


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