The local TV veteran will oversee Raycom’s NBC affiliate in Memphis.
Raycom Media’s NBC affiliate WMC Memphis, Tenn. (DMA 51) on Thursday named Jonathan Mitchell vice president and general manager.
Mitchell has been working as an adviser and consultant for ExiteM in Sunnyvale, Calif., following serving as VP of news at KNTV San Francisco.
“Jonathan has spearheaded the creation and production of content for news, sports and entertainment, driving consumers, engagement and ratings,” said Nick Simonette, Raycom Media group VP. “An early adopter of extending broadcast content and programming into the digital space, serving viewers, consumers and clients. We look forward to his leadership and vision at the helm of our talented and dedicated team in Memphis.”
Mitchell previously was a news director and marketing director in Spokane, Wash; a news director in Toledo, Ohio; and executive producer in Cincinnati. Prior to that he was a news manager in Medford, Ore.
Mitchell earned a Bachelor of Science in communications and a Bachelor of Science in biology from Southern Oregon University.