Stations in New York, Los Angeles, Chicago, San Francisco and Dallas purchase new Merv Griffin game show from Program Partners.
Program Partners, Merv Griffin Entertainment and the William Morris Agency today announced major market clearances for the new Merv Griffin game show, Let’s Play Crosswords. The series—set to launch as a syndication strip for fall 2007—has been cleared by the NBC-owned stations in New York, Los Angeles, Chicago, San Francisco and Dallas as part of a comprehensive commitment by the stations group to the project.
The agreement provides for NBC Universal Domestic Television Distribution to represent national barter advertising sales and for the parties to jointly develop a broadband offering that will launch from the NBC stations’ Web sites. Additionally, the parties are continuing to explore an opportunity to produce the series at NBC-owned facilities at WMAQ in Chicago.
“The NBC Universal stations are an ideal launch platform for Let’s Play Crosswords,” said Ritch Colbert of Program Partners. “We look forward to partnering with NBC to ensure the success of this series.”
“Merv Griffin is the master of the game show genre, and we’re excited about the addition of Let’s Play Crosswords to our program schedules this fall,” said Steve Schwaid, senior vice president, news and programming, NBC Universal Television Stations.