Scripps’ Newsy Launches On YouTube TV

The youth-focused news service becomes the latest addition to Google’s OTT streaming service.

Continuing its expansion across the media marketplace, Newsy is now live on over-the-top streaming service YouTube TV, which is available to 50% of U.S. households.

Newsy, a news brand focused on younger audiences, joins the Google-owned YouTube TV lineup of more than 50 networks, including ABC, NBC, CBS and Fox as well as cable mainstays such as USA and FX. Newsy attracts 18-34-year-old news consumers with daily news reporting, in-depth explanatory journalism and original series. Newsy’s on-demand videos and linear stream, Newsy Live, are available now on YouTube TV.

“With our live news show The Why and our award-winning original series, Newsy goes beyond the surface of the day’s major stories and is changing how people view news on television,” said Blake Sabatinelli, general manager for Newsy. “With this expanded distribution, Newsy is able to reach the next generation of news viewers and provide a counterpoint to traditional cable news.”

Newsy delivers “news with the why” that provides more insight and context on today’s top U.S. and world news stories. It is one of the most-watched news channels across popular streaming video platforms, with average viewing sessions upward of 37 minutes on its linear product.

YouTube TV is targeted to consumers seeking live TV made when and where they want to watch, on all of their screens. YouTube TV also features a cloud DVR with no storage limits. Monthly fees start at $35. Visit tv.youtube.com to find out when Newsy and YouTube TV launch in your area.

Newsy is a wholly owned subsidiary of The E.W. Scripps Co. Local streams from all of Scripps’ 24 network-affiliated TV stations are, or will soon be, available on YouTube TV.

BRAND CONNECTIONS


Comments (0)

Leave a Reply


More News