On The IBC Exhibit Floor: Viaccess-Orca
Viaccess-Orca | Stand 1.A51 | http://www.viaccess-orca.com
Viaccess-Orca, a global provider of OTT and TV platforms, content protection, and advanced data solutions, will showcase its new audience measurement service, VO Audience Measurement Service, integrated with NEOTION CAM.
Viaccess-Orca’s Audience Measurement Service is readily available to TV operators using a NEOTION CAM, embedding a standard Access Control Software (ACS). Fully integrated with Viaccess-Orca’s TV Business Analytics suite, the new service will allow pay-TV operators to harness the power of viewership data and ultimately increase their ARPU.
“The latest innovation between Viaccess-Orca and NEOTION addresses the industry’s requirements for premium content, security, and data collection,” said Olivier Demoly, Chief Sales and Marketing Officer at NEOTION. “By partnering with Viaccess-Orca, we are helping operators to gather relevant data about subscribers to make actionable decisions about content and service offerings with the end goal of increasing monetization.”
NEOTION’s CAM enables digital TV sets and set-top boxes to decode scrambled TV programs with Viaccess-Orca’s Adaptive Sentinel Conditional Access System (CAS). Adaptive Sentinel is a unique dual mode (i.e., card and cardless) CAS that is based on software and hardware security. With VO Audience Measurement Service, Viaccess-Orca allows operators to understand audiences, streamline content marketing and acquisition, and follow bouquets consumption — ultimately creating a more competitive and efficient pay-TV offering.
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