Providing America’s future creative talent with the shot at a once-in-a-lifetime opportunity, Promax/BDA has teamed up with The CW and BLiNK to launch a new college competition. â€œMaking the Cut”Â (working title) calls for undergrads to submit their original multiplatform trailers and commercials promoting CW’s Supernatural for the chance to jumpstart their creative careers with […]
Providing America’s future creative talent with the shot at a once-in-a-lifetime opportunity, Promax/BDA has teamed up with The CW and BLiNK to launch a new college competition. â€œMaking the Cut”Â (working title) calls for undergrads to submit their original multiplatform trailers and commercials promoting CW’s Supernatural for the chance to jumpstart their creative careers with a CW internship and invaluable exposure.
Making the Cut is part of Promax/BDA’s ongoing educational initiative, an effort now headed by incoming Promax/BDA Committee Chair Kim Rosenblum, senior vice president creative, TV Land, to engage students by introducing them to the association and its benefits.
â€œWe are delighted to expand our educational program with such a great opportunity,”Â Rosenblum said. â€œOne of Promax/BDA’s biggest orders is the outreach and mentoring of students—tomorrow’s future marketers and designers—and this innovative college competition is a fantastic way to achieve our goal.”
â€œReaching out to this audience is also extremely important to our network, especially with Nielsen now monitoring college viewership,” added Anthony Armenise, CW senior creative executive, on-air promotion. â€œTo complement that with the opportunity to discover the next great promo maven is a win-win for us.”
Beginning March 1, undergraduate students may visit http://www.promax.tv/studentalliance to obtain the official rules and register their multiplatform promotional trailers (up to 90 seconds in length). While participants will be provided with program footage from which to draw, they are encouraged to incorporate imagination and other visual tools available to them.
Promax/BDA and CW will identify finalists and feature their work this June during a special conference session produced by BLiNK’s Seth Berkowitz, who initiated the project after participating in and winning a similar Promax competition called Battle of the Promo Cutters. Recognizing the opportunity to identify and develop new talent, Berkowitz brought the idea to Promax/BDA when the organization launched its Student Alliance in 2006, and merely needed a network partner to make it work.
â€œThe CW was a perfect fit,” explained Berkowitz. “Its primary audience is skewed toward the very group that would participate in such a competition, and the network has a number of shows with a strong appeal to that group. Plus, it’s a new network, which gives the students an even greater creative opportunity.”
Promax/BDA, which recently announced former president Bill Clinton as keynote speaker, will hold its 52nd annual North American conference June 12-14 in Manhattan’s Hilton New York Hotel. The complete agenda will be announced in the coming weeks. For more details on the Promax/BDA North American Conference, visit www.promaxbda.tv/northamericaindex.asp.