The top executives of four TV station groups assessed the state of the TV broadcasting business (l-r: Hearst’s Jordan Wertlieb, NBC’s Valari Staab, Tegna’s Dave Lougee and Sinclair’s Chris Ripley). Among their topics were the future of audience measurement including specific-device measurement built into the ATSC 3.0 standard; why automated buying and selling of TV ads has been so slow to be adopted; and the changing value of sports programming, especially NFL games. (Photo: Wendy Moger-Bross)
To read stories published more than one week ago, please log in.
If you do not have a free member profile, creating one is fast and easy.