Thursday evening the FCC released details of its proposal to OK ATSC 3.0 and retrans plays a big role. Under the proposed rules, must-carry protection would apply only to a broadcaster’s ATSC 1.0 transmission, not its new 3.0 signal, at least during the simulcasting period the FCC is planning to mandate to protect consumers during the transition. But the proposed rules also make clear that broadcasters will be free to negotiate retrans consent deals for carriage of their 3.0 programming, even during the simulcasting period.
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