PTC Ranks Best And Worst TV Advertisers

Today, the Parents Television Council released its annual list of “Best and Worst TV Advertisers,” which catalogues companies based on the television content they chose to underwrite with their media dollars over the past year.

 

In time for the holiday shopping season, the Parents Television Council has released its 2017 Best and Worst Advertisers List, which catalogs companies based on the television content they chose to underwrite with their media dollars over the past year.

“When families head out for Christmas and holiday shopping, we hope they’ll consider rewarding companies who made it onto our Best List, as those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch,” said PTC President Tim Winter.

“We’ve seen some companies that have been on our previous Worst Lists appear to have changed their ad buying practices, specifically, Toyota and McDonalds, and we commend these companies for improving their ad buying practices. We urge companies on our new Worst List to improve their media-buying policies.

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“Year after year the networks increase the volume of inappropriate content on TV shows that kids are able to access, and advertisers are the key to TV shows that either thrive or die. Without ad dollars, harmful TV shows would either be forced to tone down explicit content or be forced off the air altogether.

“Brands should be rewarded for investing their media dollars that support a safe media environment for children; and brands should be penalized for sponsoring programs that underwrite graphic sex, violence, or profanity and then market that harmful content to kids. Families can send a powerful economic message to these companies by voting with their wallets.”

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Best and Worst Advertisers of 2017

BRAND CONNECTIONS

The ranking was compiled by looking at the number of ads same-industry competitors ran on shows rated appropriate for families, versus programs rated as not appropriate for family viewing. The list is arranged by industry, followed by the best and worst companies in each category:

CARS

Best

Worst

Mazda

Honda

Chrysler

Subaru

Toyota

BMW

Ford

Nissan

Kia

 

 

CELL PROVIDERS

Best

Worst

AT&T

Sprint

Verizon

T-Mobile

 

CONSUMER BRANDS

Best

Worst

Procter & Gamble

Unilever

Smucker’s

Mondelez

Hershey

Mars, Inc.

 

CONSUMER ELECTRONICS

Best

Worst

Amazon

Samsung

Apple

Microsoft

Google

 

 

CREDIT CARDS

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Best

Worst

MasterCard

Discover

Capital One

American Express

 

DEPARTMENT STORES

Best

Worst

TJX (TJ Maxx, Marshalls, Home Goods)

Macy’s

Sears

Kohl’s

 

DISCOUNT RETAIL

Best

Worst

Walmart

Target

 

K-Mart

 

FAST FOOD/QSR

Best

Worst

McDonalds

Burger King

Starbucks

Wendy’s

Dairy Queen

Subway

Chipotle

Yum! Brands

 

SOFT DRINKS

Best

Worst

Coca-Cola

Red Bull

 


Comments (1)

Leave a Reply

Ellen Samrock says:

November 13, 2017 at 8:28 pm

And the world yawned.


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