Anticipating FCC authorization of the ATSC 3.0 broadcast standard on Thursday, the consortium of leading station groups is planning to set up experimental 3.0 station next spring to explore service enhancement and business opportunities. The project will also include creatng a “lighthouse” station to continue regular digital service to existing sets. Joining Pearl (Cox Media, E.W. Scripps, Graham, Hearst, Meredith, Nexstar, Raycom and Tegna) in the effort will be Fox, NBCUniversal and Univision.
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