DMA 11

Pearl Group To Demo 3.0 In Phoenix In 2018

Anticipating FCC authorization of the ATSC 3.0 broadcast standard on Thursday, the consortium of leading station groups is planning to set up experimental 3.0 station next spring to explore service enhancement and business opportunities. The project will also include creatng a "lighthouse" station to continue regular digital service to existing sets. Joining Pearl (Cox Media, E.W. Scripps, Graham, Hearst, Meredith, Nexstar, Raycom and Tegna) in the effort will be Fox, NBCUniversal and Univision.

The Pearl TV group of leading broadcast TV companies is planning to demonstrate how stations working together in a market — in this case, Phoenix (DMA 11) — can roll out the new ATSC 3.0 broadcast standard without disrupting service to existing TV viewers.

ATSC 3.0 promises to improve broadcast TV reception and service and create new business opportunities for broadcasters, but it is not compatible with any of the TV sets now in use.

FCC Commissioner Jessica Rosenworcel and others have raised concerns about the impact the new standard would have on consumers with incompatible sets.

The announcement comes two days before the FCC is expected to authorize use of the new standard on voluntary basis.

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The project, which is expected to get underway next spring, includes setting up a transitional “lighthouse” station.

During the standards transition, prior to consumers upgrading to new 3.0-capable sets, broadcasters who choose to broadcast in 3.0 have said they would simulcast in the existing standard over a commonly operated station, which has come to be called a lighthouse.

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Other objectives of the “model market:” confirming basic TV service parameters and performance, ascertaining the appeal of HRD video and immersive audio, testing interactive and targeted advertising and insuring compatibility with local cable systems.

The Pearl consortium includes Cox Media, E.W. Scripps, Graham, Hearst, Meredith, Nexstar, Raycom and Tegna.

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Fox, NBCUniversal’s Telemundo Station Group and Univision, which have stations in Phoenix, will also participate.

“What we learn in Phoenix will be critical for a successful deployment of next-generation TV across the country,” said Pearl TV Managing Director Anne Schelle. “The model market collaboration will help broadcasters develop commercial launch profiles, station configurations, interoperability with MVPD retransmission and support requirements for a basic ATSC 3.0 TV service,”

The participating stations:

  • E.W. Scripps’ KNXV (ABC)
  • Fox’s KSAZ (Fox) and KUTP (MNT)
  • Meredith’s KPHO (CBS) and KTVK (Independent)
  • Nexstar’s KASW (CW);
  • Telemundo Station Group’s KTAZ (Telemundo);
  • Tegna’s KPNX (NBC)
  • Univision’s KFPH-CD (UniMas) and KTVW (Univision).

Comments (12)

Leave a Reply

Wagner Pereira says:

November 14, 2017 at 4:49 pm

No LPTV needed.

    Veronica Serrano Padilla says:

    November 14, 2017 at 5:53 pm

    Your fine reading comprehension skills must have missed that one of the participating stations is a LPTV station, KFPH-CD (UniMas).

    Wagner Pereira says:

    November 15, 2017 at 7:43 am

    Only because it’s owned by Univision, an Ownership with primarily full power stations. Something that is a black swan in the LPTV world.

    Veronica Serrano Padilla says:

    November 15, 2017 at 2:18 pm

    In other words, you were wrong and said something stupid and are trying very hard to backpedal.

Veronica Serrano Padilla says:

November 14, 2017 at 6:01 pm

It will be interesting to see how this plays out. Several ATSC 3.0 trials have occurred, but a “real world” test will show, for example, how many stations can multicast on one lighthouse station. And will those ATSC 1.0 streams be in SD or HD? If SD, how will OTA viewers respond? Lots of questions will hopefully be answered.

    Wagner Pereira says:

    November 15, 2017 at 7:44 am

    Doesn’t matter. OTA viewers are not Nielsen Families. But then again, your superior knowledge is unaware of that little fact.

    Veronica Serrano Padilla says:

    November 15, 2017 at 2:20 pm

    Got it. OTA viewers apparently don’t matter, which amplifies the point I’ve been making for years that “broadcasters” are not really broadcasters but over-glorified cablecasters. Thanks for helping prove that point.

    Wagner Pereira says:

    November 15, 2017 at 11:08 pm

    Statically proven viewing habits of OTA TV Stations not different than those who pay for MVPD. But god knows you’d know nothing of what happens in the real world.

Fred E Walker says:

November 15, 2017 at 10:20 am

Please excuse my ignorance but OTA viewers are not Nielsen rated?

    Wagner Pereira says:

    November 15, 2017 at 1:36 pm

    Excluded from sample.

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July 16, 2018 at 12:36 am

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