In addition to carrying the analog and HD signals of nine LIN TV stations, Cox will also carry VOD and LIN’s Local Weather Station in some markets. Terms were not disclosed.
LIN TV Corp. and Cox Communications today announced a retransmission consent agreement entitling Cox to carry the both analog and digital HD signals of nine LIN stations in five markets.
“We are pleased with the outcome of our negotiations,” said Vincent L. Sadusky, president and chief executive officer of LIN. “Our stations are leaders in their markets and we’ve made substantial investments to bring our viewers high definition digital programming. The agreement reflects fair value to both parties and is in the best interest of the consumer.”
“LIN stations are important to our mutual customers, and Cox is pleased to finalize an agreement providing for long-term carriage of both the analog and digital signals of those stations in the applicable Cox markets,” said Bob Wilson, senior vice president of programming for Cox.
The deal comes as a growing number of broadcasters are demanding—and often for the first time getting—per sub fees in retrans deals will cable operators just as many cable networks do.
Citing a confidentiality agreement, a Cox representative declined to say whether the cable operator is paying for the carriage rights. But, she said, “we feel that the deal takes the best interests of our customers into account.”
LIN Executive Vice President Greg Schmidt also said he was bound not to discuss terms, but said the company’s “stated goal in retrans is to have a cash component to the deal.”
Schmidt said that the agreement is the first of many for LIN. “Unlike Sinclair, we are not far along in the number of deals that we have done,” he said. “We have the substantial majority of deals ahead of us.”
The deal enables hundreds of thousands of viewers to watch LIN TV’s WALA (Fox) and WBPG (CW) Mobile, Ala.-Pensacola, Fla.; WAVY (NBC) and WVBT (Fox) Norfolk, Va.; WNAC (Fox) and WPRI (CBS) Providence, R.I.; WWLP (NBC) Springfield, Mass.; and WTNH (ABC) and WCTX (MNT) Hartford-New Haven, Conn.
The agreement also grants Cox Communications the right to LIN TV’s locally produced content for video on demand and a new Local Weather Station will be available for viewers in Hartford and Florida’s Gulf Coast, featuring the stations’ meteorologists delivering hyper-local weather conditions, forecasts and live, local Doppler radar.