Ooyala, a provider of software and services designed to simplify the complexity of producing, streaming and monetizing video, has debuted a new set of enhancements to Ooyala Live, its end-to-end solution for creation, management, delivery and monetization of live streamed events and linear TV channels on any device. Among other developments, Ooyala Live, through a […]
Ooyala, a provider of software and services designed to simplify the complexity of producing, streaming and monetizing video, has debuted a new set of enhancements to Ooyala Live, its end-to-end solution for creation, management, delivery and monetization of live streamed events and linear TV channels on any device.
Among other developments, Ooyala Live, through a combination of real-time monitoring, enhanced support and high availability channels, can now offer content providers a 99.95% uptime for their video streams, the company says.
“The cord cutting trend has been called a ‘revolution,’ but it might not be a fair fight until streaming services can provide increasingly reliable, consistent video quality unfettered by latency issues, stuttering, dropouts and other impediments,” said Jonathan Huberman, Ooyala CEO. “We’re seeing growing demand from some of our largest television and media customers for premium live features like those we’re introducing today because they want to provide an optimal viewing experience to consumers wherever they are, and on whatever device. This combination of enhancements to Ooyala Live will empower publishers with a fresh, out-of-the-box solution to go live in minutes, with the highest quality and reliability possible, whether it’s live-streamed content such as a sports event, or a linear TV channel.”
“Ooyala Live allows us to scale up our live offering, adapt it to our business model and adjust as the market and consumer demands change,” said Jorge Martin, CIO, MediaSet Spain.
The new features include:
- Ooyala Live NOC: The Network Operations Center (NOC) provides proactive 24/7 monitoring of live events and linear channels by live operations engineers to identify and fix potential issues before they impact viewers.
- High Availability (HA): Designed for customers that require continuous channel availability and uninterrupted viewing, HA provides multi-region auto-failover to a secondary channel if any interruptions in the primary channel occur.
- Managed Services: Ooyala runs the entire end-to-end operation, offering a 99.95% uptime in addition to training, channel set-up and management, real-time monitoring, quality reporting of service and experience, and direct support from the Ooyala Live Ops team.
- Low Latency: Ooyala Live now supports the ability to stream in low latency mode and the capability to block streams also based on ZIP code location.
Live video is quickly becoming the fastest growing segment of internet video, and is expected to grow to about 13% of all internet video traffic by 2021 – up from just 3% in 2016, per a Cisco report.
“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, senior director of research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”
Ooyala Live was designed with a focus on ease of use to help broadcasters and other TV and video content providers, operators and online media publishers reach and monetize their audiences with high-quality and highly reliable live streams.
The company says the integrated, end-to-end solution “provides all the advantages of the Ooyala Video Platform, including content management, analytics, monetization, publishing and player management for channels, events and live-to-VOD recordings.”