OTT

Newsy Expands With Deals For 26M Homes

The new agreements with cable operators means Newsy’s national news programming lineup is on track to be available in about 40 million U.S. homes by the end of 2018, according to owner E.W. Scripps.

In what it’s calling “a significant step toward expanding [millennial-targeted OTT news network] Newsy into a full multiplatform national news network,” E.W. Scripps has signed distribution agreements with several of the country’s largest cable companies covering nearly 26 million subscribers, ensuring Newsy’s broad availability in U.S. television households.

The new agreements with Comcast, AT&T, Spectrum and several other services solidify the Newsy brand’s prominence and reach, Scripps President-CEO Adam Symson said. Newsy is already nearly fully deployed across over-the-top service providers, including SlingTV and YouTubeTV.

“These companies have welcomed Newsy in part because of the terrific traction it has received with millennial audiences on OTT,” said Symson. “Given that the vast majority of Americans have cable or satellite service, Newsy’s programming will help these companies retain the younger customers who are looking for the alternative to the noise on today’s cable news channels.

“For Scripps, the extension of Newsy’s brand into cable is a way to further develop dual revenue streams, adding carriage fees to advertising dollars even as we expect to retain a low digital cost structure.”

Newsy features in-depth coverage of the day’s U.S. news and stories from around the world, created by and for millennials. Newsy’s storytelling is wrapped into a new original programming lineup that includes evening newsmagazine The Why, morning show The Day Ahead and newsmaker spotlight program 30 Minutes With.

Newsy’s programming strategy, Scripps said, “reflects its signature approach — insight, context and sources focused on solutions — and has garnered a loyal audience of 18-34 year-olds.”

BRAND CONNECTIONS

Comcast transitioned approximately 6 million subscribers to Newsy in October. With a long-term carriage agreement in place, Scripps expects Newsy to reach a total of 10 million Comcast subscribers by the fourth quarter of 2018.

Scripps also has renewed its broadcast television retransmission agreement with Comcast, which now includes its seven Scripps legacy stations beginning Jan. 1, 2020.


Comments (11)

Leave a Reply

Amneris Vargas says:

December 21, 2017 at 7:46 am

You gotta give these guys credit. Newsy starting to break from the pack and making a case for carriage with utility and consistency.

Snead Hearn says:

December 21, 2017 at 9:10 am

They found a little niche and are working hard to make it work. Good for them….

rotulos says:

August 15, 2018 at 6:39 pm

Very neat blog.Really looking forward to read more. Really Cool.

couples vibrator says:

August 17, 2018 at 10:02 am

I really liked your article post.Much thanks again. Much obliged.

CCTV packages says:

August 18, 2018 at 12:25 am

Thanks so much for the post.Much thanks again. Keep writing.

ben wa balls review says:

August 18, 2018 at 9:21 am

I value the blog.Really thank you! Fantastic.

Sexy Lingerie says:

August 19, 2018 at 10:34 am

“Excellent article. I am facing many of these issues as well..”

honey dipper dildo says:

August 19, 2018 at 12:03 pm

I cannot thank you enough for the blog article.Really looking forward to read more. Really Great.

sex furniture says:

August 20, 2018 at 1:39 am

I value the blog post.Really looking forward to read more. Great.

penis extender review says:

August 20, 2018 at 4:18 pm

Very good article post. Really Cool.

Apartment Move Out Cleaning Charges says:

August 21, 2018 at 10:18 am

Really informative article.Thanks Again. Fantastic.


More News