The new agreements with cable operators means Newsy’s national news programming lineup is on track to be available in about 40 million U.S. homes by the end of 2018, according to owner E.W. Scripps.
Newsy Expands With Deals For 26M Homes
In what it’s calling “a significant step toward expanding [millennial-targeted OTT news network] Newsy into a full multiplatform national news network,” E.W. Scripps has signed distribution agreements with several of the country’s largest cable companies covering nearly 26 million subscribers, ensuring Newsy’s broad availability in U.S. television households.
The new agreements with Comcast, AT&T, Spectrum and several other services solidify the Newsy brand’s prominence and reach, Scripps President-CEO Adam Symson said. Newsy is already nearly fully deployed across over-the-top service providers, including SlingTV and YouTubeTV.
“These companies have welcomed Newsy in part because of the terrific traction it has received with millennial audiences on OTT,” said Symson. “Given that the vast majority of Americans have cable or satellite service, Newsy’s programming will help these companies retain the younger customers who are looking for the alternative to the noise on today’s cable news channels.
“For Scripps, the extension of Newsy’s brand into cable is a way to further develop dual revenue streams, adding carriage fees to advertising dollars even as we expect to retain a low digital cost structure.”
Newsy features in-depth coverage of the day’s U.S. news and stories from around the world, created by and for millennials. Newsy’s storytelling is wrapped into a new original programming lineup that includes evening newsmagazine The Why, morning show The Day Ahead and newsmaker spotlight program 30 Minutes With.
Newsy’s programming strategy, Scripps said, “reflects its signature approach — insight, context and sources focused on solutions — and has garnered a loyal audience of 18-34 year-olds.”
Comcast transitioned approximately 6 million subscribers to Newsy in October. With a long-term carriage agreement in place, Scripps expects Newsy to reach a total of 10 million Comcast subscribers by the fourth quarter of 2018.
Scripps also has renewed its broadcast television retransmission agreement with Comcast, which now includes its seven Scripps legacy stations beginning Jan. 1, 2020.