Katz Television Group says these three new positions highlight its focus to advocate and develop new business for broadcast television.
TV ad rep Katz Television Group today announced three media executives will be joining its partnerships and development team.
Effective immediately, Victoria Toth joins Katz as vice president of the Katz partnerships and development group. Neil Walsh and Michael Perinelli have both been promoted within the organization to directors of the group. Toth, Walsh and Perinelli will all report to Doug Pfaff, EVP of katz partnerships and development group.
The team brings many years of media expertise to the recently created business development division, which Katz says is “highly focused on advocating broadcast television and spearheading multi-platform discussions across local, regional and national advertisers and agencies for network and spot television, as well as incorporating digital, OTT and social opportunities across all Katz partners.”
The group will educate advertisers and agencies of all Katz assets, and drive video, investment and strategy discussions to build campaigns.
Victoria Toth joins Katz from Home Team Sports, a division of the Fox Sports Media Group, where she was an account director for the last five years. In her role, Toth oversaw multiple agencies as well as direct clients across all sports entities and multi-platform campaigns. Prior to Fox Sports, Toth worked at Current TV as an account executive responsible for TV sales out of OMD, Zenith Media, Optimedia and ICON.
Neil Walsh has been with Katz for more than five years, serving in several roles, including sales for Katz regional Boston office and New York sales manager managing New York sales for 39 Sinclair-owned stations. During his time at Katz, he has cultivated key agency relationships, expanded regional accounts, improved sales results for station partners and nationally represented and sold for Hearst, Tribune, Sinclair and Nexstar stations.
Michael Perinelli has been a key member of the Katz team for more than 19 years in a variety of roles, including director of sales and marketing for the Katz marketing group from 2010 to 2015. Most recently, Perinelli drove results and developed key advertiser relationships with Katz Eagle TV Sales in the Tampa, Indianapolis, Nashville, Salt Lake City, West Palm Beach and Charlotte markets among others. Perinelli is IAB Digital Media Sales Certified and a member of the Broadcasters Foundation of America.
“Our more than 800 broadcast stations look to Katz as a trusted sales partner to continuously develop ways to grow and deliver superior results,” said Leo MacCourtney, president of Katz Television Group. “Expanding our partnerships and development team will increase our advocacy efforts to develop meaningful partnerships and prosperous new business for our station partners.”