Christy Tanner will explain how CBSN, CBS News’ streaming video news service launched in 2014, is creating new value for viewers, advertisers and CBS Corp. She will keynote the NAB Show’s Online Video Program on April 10.
CBS News Digital’s top executive Christy Tanner will keynote the Online Video Program at the 2018 NAB Show in Las Vegas on Tuesday, April 10.
The session will explain how CBSN, CBS News’ streaming video news service launched in 2014, is creating new value for viewers, advertisers and CBS Corporation. The Online Video Program is produced in partnership with VideoNuze.
During the keynote interview with VideoNuze Editor-Publisher Will Richmond, titled “How CBSN is Carving Its Own Path in Next-Gen News,” Tanner will also provide insight on how CBS is leveraging intra-company news assets to develop new and expanded digital services.
In her role as EVP-GM of CBS News Digital, Tanner oversees CBS News on all digital platforms, including CBSN, CBSNews.com, and mobile and OTT apps. Under her leadership, CBSN delivered more than 280 million live streams in 2017, up 17 percent from 2016. She has spearheaded the growth of the CBSN Originals documentary series and continues to oversee its expansion on all platforms. She previously held executive positions with CBS Interactive Media, TV Guide Digital and The Washington Post Company.
“Online video continues to be a huge force shaping the content marketplace for both consumers and industry stakeholders,” said Chris Brown, NAB EVP of conventions and business operations. “We look forward to Ms. Tanner sharing her expertise in this critical space and how traditional media can implement and enhance digital strategies to succeed in today’s multi-platform environment.”
The one-day Online Video Program covers a diversity of topics, including over-the-top (OTT) content, live-streaming, cross-screen targeting/delivery, mobile consumption and emerging platforms, among others. The program is geared toward senior digital media executives and other video, television, streaming and MVPD professionals.