The multicast network’s telecast last Sunday was the No. 1 show on cable in African-American homes.
The 2018 Bounce Trumpet Awards was a hit Sunday night, Feb. 11, for the African American-focused multicast network, delivering up solid viewership gains and strong double-digit increases in the delivery of all key demos vs. last year’s telecast.
The awards show was up 43% over last year’s telecast, delivering over half a million total viewers (546,000), and posted double-digit gains of 38% in households (398,000), 60% among adults 18-49 (215,000) and 27% in adults 25-54 (237,000), according to Bounce. This is the second consecutive year that the Bounce Trumpet Awards has grown in viewership; the 2017 telecast was up vs. 2016 as well.
The Bounce Trumpet Awards aired on the Scripps-owned Bounce diginet while being simulcast on sister networks Escape and Laff in honor of Black History Month. The airings across the three networks combined to reach 2.4 million total viewers.
In the delivery of its target audience of African Americans, the Bounce Trumpet Awards was the No. 1 show among all ad-supported cable networks in the delivery of viewers 2+ in its premiere time slot, beating such networks as Bravo, USA, OWN, BET, TV1 and more than 100 other networks, according to Bounce, which added that the show also beat BET’s Social Awards in household delivery.
The 2018 Bounce Trumpet Awards Red Carpet Show from 8:30 to 9:00 p.m. ET also performed well, posting double-digit gains in key demos vs. the time period: +38% in householdss, +60% in adults 18-49, +56% in adults 25-54 and +50% in persons 2+.
Actors Larenz Tate and Erica Ash hosted this year’s Bounce Trumpet Awards. 2018 honorees were Jermaine Dupri, Cameo, Richelieu Dennis, Tamika Mallory, Marley Dias, Dr. Lonnie Johnson and Rhyon Brown. Performers and presenters included Ludacris, CeeLo Green, Doug E. Fresh, Xscape, Bow Wow, Keke Wyatt, Arrested Development, Anthony Hamilton, V. Bozeman, Miche’le and many more.
The Trumpet Awards were conceived to recognize the outstanding accomplishments of African Americans and those who have succeeded against great odds and inspired success in others. Founded in 1992 by American Civil Rights leader Xernona Clayton, The Trumpet Awards were acquired by Bounce in 2016.