Starting March 5, the multicast network will air that day’s episode at 11 p.m. ET in the first repurposing deal by a multicast network.
Bounce, the African-American multicast network, has acquired the day-and-date repurpose rights to the syndicated The Wendy Williams Show from Lionsgate’s Debmar-Mercury in a new agreement announced today.
Bounce said the deal represents the first repurposed programming arrangement done by a diginet.
Starting Monday, March 5, Bounce will air The Wendy Williams Show weeknights at 11 ET on the same day the episode premieres in syndication.
“The opinionated voice of The Wendy Williams Show has come to symbolize pop culture. We’re thrilled to welcome Wendy and her loyal fanbase to the Bounce family,” said Jonathan Katz, president-CEO of Katz Networks, which operates Bounce.
“Bounce offers a great home for African-American programming and Wendy,” said Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein. “We are a company all about firsts, and are very pleased to make this historic multicast network repurposing deal with our friends at Scripps’ Katz Networks.”