Its passive television measurement services now report from nearly one in every four U.S. TV households, more than a 40% increase.
ComScore said Tuesday that it has grown its passive television measurement footprint by more than 40% to include over 69 million televisions in more than 31 million U.S. homes.
With the expanded footprint, comScore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (No. 2) and Dallas-Fort Worth (No. 5), and nearly one in every four TV homes nationally.
“This expansion highlights comScore’s dedication to providing the industry with a complete and stable television measurement currency,” said Bill Livek, comScore executive vice chairman and president. “With our increasingly granular information, we continue to expand and innovate around our well known advanced audiences, which allows our clients to more effectively plan, transact and evaluate their advertising efforts in today’s dynamic and ever-evolving viewing environment.”