Scripps picks the sales director of its WFTX Fort Myers, Fla., to lead its NBC-MNT duopoly in Green Bay, Wis.
The E.W. Scripps Co. today appointed Joe Antonelli vice president and general manager of WGBA (NBC) and WACY (MNT) in Green Bay, Wis. (DMA 69), effective April 16. He succeeds Pete Marquardt, who left the company in February.
Antonelli is currently director of sales for Scripps-owned WFTX Fort Myers, Flo. In his new role, Antonelli will have direct responsibility for the station’s sales operations in addition to general station oversight.
“Joe Antonelli will bring incredible sales acumen and TV experience to WGBA,” said Brian Lawlor, president of Local Media. “He has proven his ability to develop world-class sales teams and stay ahead of changes in the media marketplace, which will help him hit the ground running in Green Bay.”
Antonelli has built a career in TV sales with increasing responsibilities in sales leadership positions. He has been leading the sales team at WFTX since 2015. Prior to that, he spent 10 years at Scripps’ WSYM Lansing, Mich., starting as an account executive before becoming local sales manager, then director of sales.
He began his career as an account executive for Radio One, before moving into TV sales at WLAJ Lansing, Mich.