On The NAB Exhibit Floor: DVEO
DVEO | Booth SU5624 | www.dveo.com
DVEO develops and sells broadcast quality video encoding and streaming products, media servers and ad insertion solutions to leading broadcasters, Telco TV/OTT and cable operators around the world. DVEO will demonstrate its AI-based ad substitution solution, the Ad Substituter IP/25, which is designed for local ad insertion by broadcasters, telco TV/OTT and cable operators, cruise ships and hotels. It is a real time automated digital ad substitution system that detects the presence of advertising in digital broadcast media and replaces the ads it finds with designated ads of identical length.
This technology is useful since in many countries media contains no SCTE 35, analog cue tones, or other ad triggers or mark points. In these countries ad insertion happens at the content preparation stage and is efficient but expensive to create.
“The Ad Substituter IP/25 looks for ads in an intelligent manner that has proven to be very effective. We have customers who need to change the content and/or language of the incoming ads so they are able to maximize ad revenues, i.e., stations in one country do not want to carry a neighboring country’s ads,” said Laszlo Zoltan, VP of DVEO. “Customers can also replace ads that are outdated or irrelevant. Replacement ads can be video clips, static ads, or live web sites with changing information.”
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