Fox’s Detroit O&O led in social media actions in the market over the last six months according to data from audience insight firm Shareablee. Why? Jay Dillon, WJBK’s senior web producer, says “We look for the local news that our audience is interested in. We are very in tune with what our audience is engaged with; what stories will drive traffic. We just push our local content first and foremost.” And besides being local, the focus is on content that’s unique to the station.