The Tegna NBC affiliate in Atlanta says it’s the first broadcast television station to join the music platform. It will offer songs chosen by WXIA’s Morning Rush anchors.
Tegna-owned NBC affiliate WXIA Atlanta (DMA 9) today launched 11Alive Radio on Pandora, the music discovery platform used by more than 75 million users monthly. Consumers can listen to what the station describes “a diverse set of music genres and artists” specifically chosen by WXIA’s Morning Rush anchors Shiba Russell, Chesley McNeil, Crash Clark and Francesca Amiker.
Pandora is the largest streaming music provider in the U.S., with users logging over 50 billion listening hours in the fourth quarter of 2017. WXIA said: “Pandora boasts powerful engagement opportunities, with users spending more time on the platform than Spotify, Facebook, YouTube, Snapchat and Instagram.”
WXIA “is the market leader in providing digital news and entertainment,” said Amanda White, the station’s director of marketing. “Taking the lead as the first broadcast television station to launch a Pandora radio station, we want to provide consumers with a fun and personal way to connect with their favorite news anchors.”
WXIA is promoting the Pandora channel’s versatility: “Whether you need tunes for sitting in traffic, cooking, relaxing, or working out, 11Alive Radio will provide a variety of music for all tastes. Connect with Shiba, Chesley, Crash and Francesca long after Morning Rush by listening to their favorite jams. Here’s a sampling of music you can expect to hear: Lovely Day by Bill Withers, Everybody by Backstreet Boys, Groove Me by Guy, Don’t Stop Believing by Journey, and Diamonds by Rihanna.
11Alive Radio on Pandora can be accessed at http://www.pandora.com/11Alive.