Telemundo’s Orlando low-power appoints Luis Roldan president and general manager and Roberto Vizcon becomes vice president of news.
Telemundo Station Group, part of the NBCUniversal Owned Television Stations division of NBCUniversal, today appointed Luis Roldan and Roberto Vizcon, two seasoned broadcast professionals, to top executive posts at WTMO Orlando, Fla. (DMA 18).
Luis Roldan becomes president and general manager, while Roberto Vizcon will lead WTMO’s newsroom as vice president of news.
As president-GM, Roldan will oversee all operations of the station including news, sales, marketing and promotions, technology, digital and community affairs. He will report to Manuel Martinez, president, Telemundo Station Group.
As VP of news, Vizcon will be responsible for the overall performance of WTMO’s news department and any other local productions across multiple media platforms. Vizcon will report to Roldan.
“Luis and Roberto are local broadcast veterans. Together, they bring more than 70 years of combined experience to WTMO,” said Martinez. “Their strong work ethic and proven track record of helping local stations achieve revenue and ratings success while reinforcing internal teams, will help WTMO reach new heights.
“Having worked at our owned stations in New York, Miami and Puerto Rico, both have a keen understanding of our Telemundo stations and fully embrace our collaborative culture at Telemundo and NBCUniversal.”
Roldan joins Telemundo stations after launching his career in broadcasting at Telemundo Network as an account executive in 1982. Since then, he has held numerous sales, news and station executive management roles at television stations, networks and radio stations in New York (WNBC, MundoFox), Miami (Spanish Broadcasting System, MundoFox) and Puerto Rico (WKAQ, MegaTV, MundoFox). Throughout his tenure, Roldan has led local teams achieve profitability, increases in sales revenue and ratings and overseen the launch of new programming for on-air, digital and radio audiences.
He earned a bachelor’s degree in marketing from Fordham University.
An award-winning journalist with more than 30 years of experience in broadcast news, Vizcon has held numerous newsroom roles with increasing responsibility in television stations in Miami (WSCV Telemundo, WLTV Univision, WTVJ NBC, WJAN America C-V, WGEN Caracol), Puerto Rico (WLII Univision), Washington, D.C. (WUSA), Fort Myers (WINK) and Columbus, Ohio (WCMH).
He returns to WTMO after working as the station’s general manager from 2004 to 2007. While at WTMO, Vizcon helped the station successfully launch two local newscasts and increase the station’s sales revenues and viewership share.
He earned a bachelor’s degree in broadcasting from the University of Florida.