The research industry veteran will lead Katz efforts to promote the value of local broadcast solutions.
Katz Media Group, a leading media sales organization, announced today it has appointed veteran media executive Stacey Lynn Schulman to chief marketing officer, effective immediately.
Schulman brings more than 20 years of media, consumer and marketing research experience to lead the company’s marketing strategy nationwide. She will report to Mark Gray, CEO of Katz Media Group.
In her new role, Schulman will lead a team of marketing and insight professionals across both Katz Radio Group and Katz Television Group, driving overall marketing strategy and insights for Katz’s 14 regional offices that together service more than 3,300 radio stations, 800 television stations and their digital platforms.
Schulman joined Katz in 2014 as EVP of strategy, analytics and research, providing audience and consumer analytics for Katz partners, advertisers and agencies. As EVP, she quadrupled Katz’s proprietary research efforts on behalf of clients. Schulman also introduced new marketplace tools to showcase the power of local media, including Katz’s DJ Personality Index, which helps marketers easily identify on-air personalities who already engage with their brands, and The Local Vote project, which provides political marketers with a media compass based on recent voter sentiment in local markets.
The company said her efforts have been instrumental in bringing additional revenue into the radio sector and expanding the target-ability of local broadcast television.
“Stacey is a well-respected, thought-leader that brings an incredible amount of enthusiasm, vision and insights to our industry,” said Gray. “She has her pulse on the ever-changing media landscape and is always ahead of the game when it comes to consumer and media trends. As chief marketing officer, Stacey will help us solidify Katz’s position as the preeminent local media solution provider for national brands.”
“The media marketplace is exploding with new opportunities to marry the power and relevance of broadcasting’s local connection with the target-ability and accountability of consumers’ digital footprints,” said Schulman. “I couldn’t be more thrilled to be a part of the Katz team as we engage brands in this local renaissance.”
Schulman joined Katz from TVB, the television station marketing association, where she was chief research officer and was responsible for driving insights on the value of local broadcast television. Prior to TVB, Schulman was senior vice president at Turner Broadcasting where she oversaw sales and marketing research across Turner’s entertainment and sports brands and their digital extensions.
Schulman joined Turner from The Interpublic Group, where she was the president of the holding company’s consumer experience practice. Prior to Interpublic, Schulman was executive vice president, director of global research integration for Initiative, a media agency within the Interpublic family.
Schulman began her career at Katz Communications conducting programming and local market research before moving on to spend several years at CBS.
Schulman was most recently honored as one of the “Most Influential Women in Radio” by Radio Ink. She was the first research executive to ever be inducted into the American Advertising Federation’s Advertising Hall of Achievement, and was honored as the Gold Medal recipient in the Innovation category at the ARF’s Great Mind Awards.
She has been actively engaged with the industry as a board member of The Advertising Research Foundation; former president of the Radio and Television Research Council and the head of the Big Data committee for The Council for Research Excellence.
Schulman earned a master’s degree in media ecology from New York University and has a bachelor’s degree in radio/television/film from Northwestern University. She also taught at MIT as an adjunct faculty member in its Comparative Media Studies program.