Last year the casino/gambling sector’s ad spend was $3.9 billion for local and national media, a little over half of which was spent at the local level, according to Gordon Borrell. “Could it double? Possibly,” he says. TVB’s Steve Lanzano adds: “It could be a lot of money [for local TV], when you consider the money that companies like DraftKings and FanDuel spent years ago. The reality is you’ve got to keep people betting on your service.”
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