Brian Bark is named VP-chief information officer while Mike Kralec is promoted to VP of technical operations and deputy chief technology officer.
Sinclair Broadcast Group today named Brian Bark VP and chief information officer, responsible for the company’s workplace technology strategy. He will report into Chris Ripley, president-CEO of Sinclair.
In addition, Mike Kralec was promoted to VP of technical operations and deputy chief technology officer, responsible for broadcast and information technology operations.
Kralec most recently was Sinclair’s VP of data systems and information technology services. He will report into Del Parks, SVP-chief technology officer.
As the company’s first CIO, Sinclair said Bark will help create the vision and objectives for IT-enabled capabilities that aid business innovation for the organization. He will also be involved in enabling the company’s digital strategy, developing the next generation traffic system, identifying opportunities for and monetization of the ATSC 3.0 Next Gen platform, leveraging lean processes to drive efficiency and implementing improvements to workflow through automation.
In making the announcement, Ripley said: “I welcome Brian to the company and continuing our mission of having a best-in-class workplace technology group. I also want to thank Del Parks and Mike Kralec who have overseen the information technology functions for the past many years. It was their vision and execution that helped Sinclair become the technical leader we are today. With the Next Generation Broadcast Platform (ATSC 3.0) approved for commercialization, it became clear that Del and Mike would need to focus their attention to ensuring that all our broadcast operations were 3.0 ready and capable.”
“This is an exciting time for Sinclair and the broadcast industry, particularly with the deployment of the transformational ATSC 3.0 and other new technologies that allow broadcasters to automate and transact more easily with their partners,” said Bark. “I am delighted to be joining Sinclair, a leader in the space, and helping them capitalize on the material shifts in the standards and impact of technology on content delivery and marketing services.”
Bark is an expert in designing and executing transformational enterprise information strategies and innovation that drive business growth. Most recently, he was chief business and innovation strategist, office of the CTO, at Hewlett Packard Enterprise and prior to that, he held multiple CIO and executive leadership positions over 15 years at the Smiths Group. His background includes wireless telecommunications, defense, medical devices and energy services.
Bark earned a Master of Science in information systems from UMBC and a Bachelor of Arts in communications from North Carolina State University.
Since 2014 Kralec was VP data systems and information technology services where he focused on capturing technology value through advances in enterprise mobility, program/service delivery, security, governance and data management. Prior to that, he was director, data systems development and before that was systems development manager.
From 2000 to 2005 he was a software developer. Kralec received his Bachelor of Science in computer science from Towson University and his Master of Business Administration from Loyola University Maryland.