New digital media producers added to oversee weather, entertainment and high school sports content for the group’s stations.
Hearst-Argyle Television Inc. announced three additions to its digital media team Friday.
Terry Casey joins the Hearst-Argyle digital media team as weather product manager. Casey has been an on-air severe-weather expert for MSNBC and Fox News Channel; he has appeared on Bloomberg News and the Discovery Health/ Discovery Wings cable networks; and he was part of on the team that developed the Time Warner weather channel network. For a decade he served in a variety of management capacities for Weather Services International, including director of weather programming. He most recently sas senior weather producer and on-air meteorologist for Boston NBC affiliate WHDH, where he also managed the launch of that station’s digital Weather Plus channel. In his new role, Casey will oversee weather content, production, technology and workflow in the development of superior weather brands on the Internet, mobile, and digital multicast channels. He will be based at WCVB, the Hearst-Argyle ABC station in Boston.
Chris Steib also joins the Hearst-Argyle digital media team as entertainment product manager. He had been manager, executive communications at NBC Universal; he also is the founder and editor in chief of a digital publishing site, VoidMagazine.com, and is a correspondent for Gather.com, writing a bi-weekly column on emerging digital trends in publishing. In his new role Steib will work in New York with the Hearst-Argyle management team innovating local entertainment profiles for the company’s station Websites, to include entertainment directories, social networking and professional and amateur local interest lifestyle videos, among other products.
Judy Stone will undertake responsibilities as high school sports product manager. A former high school track and field player and referee, Stone has worked at Hearst-Argyle’s WXII Greensboro-Winston-Salem, N.C.,, in various news and content capacities, and, the company said, “was instrumental in distinguishing the WXII Web site among area news outlets with coverage of high school sports, entertainment and an innovative weddings page; she also assembled her own network of digital users as a personal focus group to determine digital behaviors.” Previously she worked as a director or production assistant at WVLT Knoxville, Tenn., and WSLS Roanoke, Va. Stone will collaborate with the Hearst-Argyle stations in the gathering and production of content, including high school football, basketball and regional niche sports, for various digital platforms.
The new product managers will work with Michael Gay, who joined Hearst-Argyle in December 2006 as executive producer of digital media content, and who produces general news content for the Hearst-Argyle Websites and other digital media platforms.