The annual event’s theme, â€œIntersections 360,”Â will target marketers in the new multi-platform media environment. MTV’s Herzog, TV Land’s Jones and Bravo’s Zalaznick added to program.
Promising to address the challenges of marketing in today’s multi-platform, global entertainment environment, Promax/BDA has devised an intense three-day schedule of sessions and workshops around the theme of “Intersections 360” for its 2007 conference, being held at the Hilton New York in New York City, June 12-14.
“With the explosion of new technologies, platforms and consumer experiences, we’re no longer television marketers. We are now content marketers,” said Lee Hunt, interim managing director of Promax/BDA, in announcing the sessions for the 52nd Annual Promax/BDA Conference. “This year, we’ve assembled the industry’s top thought leaders to address that change with a three-day collection of the latest trends, best practices, and practical tools for Promax and BDA members.”
In addition to previously announced keynote speakers, including former U.S. President Bill Clinton, filmmaker John Waters and fashion designer Kenneth Cole, this year’s Promax/BDA Conference will include Doug Herzog, president of MTV Networks Entertainment Group; Larry Jones, president of TV Land; and Lauren Zalaznick, president of Bravo.
John Miller, chief marketing officer of the NBC Universal Television Group, will set the conference theme with a special “Intersections 360” session, and marketing and creative EVPs Mike Benson (ABC), Ron Scalera (CBS), Chris Carlisle (Fox), Chris McCumber (USA), and SVP of Branding and Network Strategies Jennifer Darlan (TBS) will tackle the role of 360 marketing for general entertainment services in a series of sessions covering all three days of the conference.
This year’s news promotion track will be headlined by Jeff Kreiner, SVP of CBS News advertising and promotion, and Scott Safon, SVP of marketing for CNN. From â€œBest News Promos”Â to â€œIn-Program Promotion” to â€œThe Next Generation of News Branding,”Â this year’s sessions will track the significant changes in local and national news marketing, and also include two sessions with news promotion guru Graeme Newell.
Greg Moyer, general manager of VOOM HD Networks, will lead the high-definition track, and Lesli Rotenberg, SVP of marketing at PBS, will head up one of several sessions that look at the impact of consumer behavior in various viewer and user demographics.
Coming off the heels of Nielsen’s first pod ratings report, legendary ad man and CNBC show host Donnie Deutsch will join The NBC Agency’s SVP, Advertising & Promotion Frank Radice and a panel of ad sales and promo experts on the future of integrated marketing, sponsored promos and break architecture.
There will also be a host of new media sessions exploring opportunities and challenges with YouTube, MySpace, viral marketing, mobile video, online advertising and place-based media, as well as â€œpractical tactical” sessions on script writing, radio advertising, sound design, promo making, working with research, creativity and career advancement.
To register for the Promax/BDA Conference, or to get details on the 2007 agenda, click here.