The TVB president opened the annual Marketing Conference by citing TV’s strengths, while noting the industry faces steep challenges including tough comparisons to 2006 and a 10% drop in auto revenue in January and February.
Chris Rohrs, TVB president, kicked off the association’s annual Marketing Conference by insisting that his organization has staked out a leadership role in helping its members and customers navigate the multiplatform landscape. Indeed, Rohrs announced, TVB had relaunched its All About Multiplatform section of its Web site, “and it’s simply terrific.”
Rohrs added: “Our business is evolving, but we do so from strength,” adding that TV viewership is stronger than ever with daily TV media consumption “incredible” at 50%.
But he didn’t ignore the negatives. After noting his industry was planning for the future as it transitions toward the fully-digital era, Rohrs took a hard look at what he called “the here and now.”
“Does the word ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“turbulent’ capture it for you?” he asked the audience. “It does for me.”
Among his list of woes:
“We got hit by Olympic comparisons in February, and domestic auto in many regions is off sharply year-to-date. According to TNS Media Intelligence figures, total automotive spending on spot TV for January-February 2007 is down 10% from the same period last year.”
Rohrs says the second quarter looks better, “but then in the third quarter we’ll face [comparison to] huge 2006 political numbers. It’s a roller coaster ride but without the soaring climbs, just the dips.”
Noting that TVB at its Forecast Conference last September called for this year to be down 1% to 3%, he added: “That’s feeling optimistic at the moment.”