New network’s national coverage rises to almost 52% of the U.S.
The CW announced today that it has signed exclusive, long-term affiliation agreements with stations in Cleveland, Orlando, Charlotte, Louisville and South Bend. The combination of these five newly signed affiliates, plus the previously announced affiliation agreements with Tribune Broadcasting’s 16 major market WB stations and CBS Corp.’s 11 UPN major market affiliates, brings the new network’s national coverage to almost 52% of the country, including 18 of the top 20 markets and 25 of the top 30.
The newly signed affiliates are: WBNX-TV Cleveland, owned by Winston Broadcasting Network; WKCF-TV Orlando, Fla., (Emmis Communications); WJZY-TV Charlotte, N.C. (Capitol Broadcasting); WBKI-TV Louisville, Ky. (Cascade Broadcasting); and WMWB-TV South Bend, Ind. (Weigel Broadcasting Co.).
These stations are in the 16th, 20th, 27th, 50th and 87th largest markets in the country, respectively, and represent 4.32% of total U.S. TV households. WBNX, WKCF, WBKI and WMWB are currently affiliated with The WB; WJZY is currently affiliated with UPN.
“We are thrilled to announce these five long-term affiliation agreements with these leading broadcasting companies,” said John Maatta, chief operating officer, The CW. “They are the first independently-owned stations to join The CW.”
The CW will incorporate The WB’s current scheduling model of a 6 night-13 hour primetime lineup including Monday through Friday nights from 8-10 p.m. (ET/PT); Sundays from 7-10 p.m.; Sunday from 5-7 p.m. outside of primetime as well as a Monday through Friday afternoon block from 3-5 p.m. and a five-hour Saturday morning animation block. Together, the network will program 30 hours a week over seven days for its affiliated stations.