TV operations’ national money up 46%, local up 29%.
Gannett Co. total pro forma operating revenues for February 2006 were up 0.4%, reflecting higher ad demand in broadcasting and gains in classified advertising at its domestic community newspapers partially offset by lower ad demand at its U.K. properties. (For comparison purposes, the exchange rate of Sterling year-over-year affected results for the company’s U.K. operations. If the exchange rate had remained constant year-over-year, total pro forma operating revenues would have increased 1.5%.)
Pro forma (assuming that all properties presently owned were owned in both periods) broadcasting revenues were up 32.6% in the second period as its NBC affiliates benefited from Winter Olympics related advertising. Compared to the same period in 2005, local television revenues were up 28.9% while national revenues were 45.5% higher. Based on results to date and current pacings for March, the company said that television revenues are ahead of last year’s first quarter results in the high single digits.
In February, Gannett’s domestic Web sites had approximately 22.8 million unique visitors reaching over 15% of the Internet audience.
Pro forma newspaper advertising revenues in February decreased 2.8% compared with the same period in 2005 on declines of 3.4% in ROP volume and 2.7% in preprint distribution. If the exchange rate had remained constant year-over-year, total pro forma newspaper advertising revenues would have been 1.6% lower.