TV station revenue comes in at $30.2 million, with local up 40% to $19.6 million, national up 25% to $9.4 million.
The E. W. Scripps Co. today reported February revenue and statistics for its Scripps Networks, Shop At Home, newspaper and broadcast television operating divisions.
At the company’s broadcast television stations, February revenue was up 34% to $30.2 million. Sale of commercial time related to the Super Bowl on the company’s six ABC affiliates and the Winter Olympics on the company’s three NBC affiliates contributed to the strong revenue growth. Broken down by category, broadcast television revenue was:
- Local, up 40% to $19.6 million.
- National, up 25% to $9.4 million.
At Scripps Networks revenue was up 23% to $78.1 million in February compared with the same month a year ago. February advertising revenue at Scripps Networks was up 23% and affiliate fee revenue increased 22%. Scripps Networks includes the company’s portfolio of national cable and satellite television networks, including HGTV, Food Network, DIY Network, Fine Living and Great American Country (GAC).
HGTV and Food Network can both be seen in 89 million U.S. television households. DIY Network and Fine Living can be seen in about 36 million households. GAC reached 40 million U.S. households in February.
At Shop At Home, the company’s television retailing subsidiary, February revenue was down 27% to $24.2 million. The company announced on Feb. 2 that it is in the process of exploring strategic alternatives for Shop At Home.
At the company’s newspapers, total revenue was up 5.2% to $58.9 million. Newspaper advertising revenue grew 6.7% during February.