Weigel To Launch ‘Start TV’ Female Diginet

The new multicast network will debut on Sept. 3 featuring  procedural dramas focusing on strong women. At launch, it will reach 42% of U.S. TV households anchored by the CBS Television Stations.

Weigel Broadcasting Co. on Wednesday unveiled its latest multicast entertainment television network — Start TV —with CBS Television Stations as the launch group. It will premiere on Monday, Sept. 3.

Start TV, it said, will showcase “strong and resourceful female leading characters in a lineup of contemporary and proven procedural dramas. Each lead character and series embody a boldness and determination to ‘Start’ leading the way, seeking the truth, solving the crime and defending the innocent.”

The new network will replace Decades, another Weigel-produced diginet, on most, but not all of the CBS O&Os. However, according to Weigel’s VP of Marketing Will Givens, Weigel remains committed to Decades and has already lined up new affiliates in Chicago, Los Angeles and elsewhere.

The CBS Television Stations carrying the new network are: WCBS New York, KCBS Los Angeles, WBBM Chicago, KYW Philadelphia, KTVT Dallas-Ft. Worth, KPIX San Francisco, WUPA Atlanta, WBZ Boston, KSTW Seattle, WTOG Tampa-St. Petersburg, WWJ Detroit, WCCO Minneapolis-St. Paul, WFOR Miami, KCNC Denver, KOVR Sacramento, KDKA Pittsburgh and WJZ Baltimore.

Start TV will also be seen on cable outlets in each of those markets.

Weigel Broadcasting-owned stations in St Louis; Cedar City, Utah; Milwaukee; Rockford, Ill.; and South Bend, Ind., will carry the Start TV Network.

BRAND CONNECTIONS

Bahakel Communications will also be an initial launch group with affiliates in Charlotte, N.C.; Columbia, S.C.; and Montgomery, Ala. Combined, the Start TV Network will have 42% coverage of U.S. TV households at launch.

Start TV will launch with an original seven-day-a-week strip schedule. Episodes air every day at the same time, Monday through Sunday. Headliner programs will be showcased with multiple episodes airing each day in multi-hour blocks.

“We are excited to launch the Start TV Network with the CBS Television Stations,” said Neal Sabin, vice chairman of Weigel Broadcasting. “Each of these acclaimed TV series is built around compelling female lead characters and portrayed by amazing award-winning actresses. This is an exciting network concept and great opportunity to present these proven procedural dramas.”

The following series will air on Start TV:

The Closer, starring Kyra Sedgwick.

The Good Wife, starring Julianna Margulies and Christine Baranski. Series begins January 2019.

Medium, starring Patricia Arquette.

Crossing Jordan, starring Jill Hennessy. Series begins January 2019.

Cold Case, starring Kathryn Morris.

Profiler, starring Ally Walker.

The Division, starring Bonnie Bedelia, Taraji P. Henson, and Nancy McKeon.