Nexstar’s NBC affiliate has more than a million Facebook actions over its next nearest competitor. David Ciliberti, WCMH’s news director, says finding the right stories that everybody connects to at the same time is the key to generating interaction. Michael King, WCMH’s digital director, says news tips, videos and pictures from Facebook users help the station stay ahead in the market. “By leveraging it on digital first, we associated our brand with the story before our broadcast competitors.”
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