TownNews To Manage Meredith’s Content-Video
Meredith Corp.’s Local Media Group has signed with TownNews.com for the content and video management of its 17 television stations. Meredith’s TV group, based in Des Moines, Iowa, reaches more than 11% of U.S. TV households, with seven stations in the nation’s top 25 markets — including Atlanta, Phoenix, St. Louis and Portland, Ore. — and 13 in the top 50.
“We felt strongly that TownNews.com, which has been a leader in the CMS space for many years, offered us the best tools and the most customizable platform to achieve our goals, especially when it comes to our users’ experience,” said Matt Strait, Meredith’s vice president of digital media. “TownNews.com provides us with a flexible and extendable platform that will allow us to iterate and develop for our consumers’ needs nimbly and effectively.”
TownNews.com’s full suite of digital tools and services will allow Meredith’s stations to deliver video, live streams, editorial content and advertising to their web and mobile sites, OTT channels and social media platforms.
The new TownNews.com-powered websites are scheduled for launch later this summer and into the fall of 2018. Meredith’s broadcast sites launching on the platform include:
- KCTV-KSMO Kansas City
- KMOV St. Louis
- KPHO-KTVK Phoenix
- KPTV-KPDX Portland, Ore.
- KVVU Las Vegas
- WALA Mobile, Ala.
- WFSB Hartford, Conn.
- WGCL-WPCH Atlanta
- WGGB-WSHM Springfield, Mass.
- WHNS Greenville, S.C.
- WNEM Flint, Mich.
- WSMV Nashville
“People tend to think of TownNews.com as a solution for print publishers only,” said Brad Ward, president-CEO of TownNews.com. “But our technology, services, and media expertise enable local media organizations of all types — TV, newspaper, radio, magazine — to transform their business models for the digital age. We’ve been successfully doing just that for our partners for nearly 30 years.”