NETWORK RATINGS ROUNDUP: SEPT. 3-9

Miss America Ratings Fall After Swimsuits Dropped

Buoyed by two NFL games, NBC won the week in primetime, averaging 9.3 million viewers. CBS had 3.8 million, Fox had 3.52 million, ABC had 3.45 million, Univision had 1.32 million, Ion had 1.3 million, Telemundo had 1.25 million and the CW had 740,000.

NEW YORK (AP) — The Miss America ceremony subtracted the swimsuit competition for the first time in its 98-year history, and subtracted one million television viewers, too.

The Nielsen company said 4.34 million people watched the annual ceremony on ABC Sunday, down 19 percent from the 5.35 million viewers last year. Declining viewership has been a consistent trend for the pageant over the past few years.

With Miss America now under the leadership of former Fox News personality Gretchen Carlson, the swimsuits were left behind. Instead, they were replaced by onstage interviews where contestants talked about President Trump, the NFL player protests and other topics.

Yet the decision has been the subject of criticism. Minutes before the nationally televised broadcast began, a comedian warming up the crowd mentioned there would be no swimsuit competition, drawing loud boos from the audience.

It was the pageant’s lowest viewership since 2009, when it was shown on cable’s TLC channel and reached only 3.54 million people. It returned to broadcast TV on ABC in 2011, and its audience has gotten as high as 8.6 million in 2013.

New Yorker Nia Franklin was crowned Miss America on Sunday.

BRAND CONNECTIONS

Viewership has declined steadily in recent years, from 7.1 million in 2015, to 6.29 million in 2016 and last year’s 5.35 million.

Buoyed by two NFL games, NBC won the week in primetime, averaging 9.3 million viewers. CBS had 3.8 million, Fox had 3.52 million, ABC had 3.45 million, Univision had 1.32 million, Ion had 1.3 million, Telemundo had 1.25 million and the CW had 740,000.

ESPN was the week’s most popular cable network, averaging 2.57 million viewers. Fox News Channel had 2.26 million, MSNBC had 1.99 million, USA had 1.38 million and HGTV had 1.35 million.

ABC’s “World News Tonight” topped the evening newscasts with an average of 8.3 million viewers. NBC’s “Nightly News” had 7.5 million and the “CBS Evening News” had 5.9 million.

The Top 20

Primetime viewership numbers compiled by Nielsen for Sept. 3-9. Listings include the week’s ranking and viewership.

1. NFL Football: Chicago at Green Bay, NBC, 22.12 million.

2. NFL Football: Atlanta at Philadelphia, NBC, 19.03 million.

3. “NFL Pre-Kick Show” (Thursday), NBC, 15.61 million.

4. “NFL Pre-Kick Show” (Sunday), NBC, 15.41 million.

5. “NFL Weather Delay,” NBC, 12.76 million.

6. “The OT,” Fox, 12.33 million.

7. “America’s Got Talent” (Tuesday), NBC, 10.7 million.

8. “Football Night in America,” NBC, 10.46 million.

9. “America’s Got Talent” (Wednesday), NBC, 9.89 million.

10. “NFL Opening Kick-off Show, NBC, 8.73 million.

11. “60 Minutes,” CBS, 7.1 million.

12. “The Big Bang Theory,” CBS, 6 million.

13. “NCIS,” CBS, 5.96 million.

14. College Football: Virginia Tech vs. Florida St., ESPN, 5.65 million.

15. “Big Brother” (Wednesday),” CBS, 5.53 million.

16. “Young Sheldon,” CBS, 5.52 million.

17. “Rel,” Fox, 5.49 million.

18. “Big Brother,” (Sunday), CBS, 5.48 million.

19. “Big Brother,” (Thursday), CBS, 5.23 million.

20. “World of Dance,” NBC, 5.17 million.


Comments (3)

Leave a Reply

KaiSen says:

September 11, 2018 at 7:49 pm

Yeah. The lack of swimsuits is why Miss America’s ratings tumbled and not the fact it was up against the first Sunday Night Football match of the season featuring a legendary rivalry playing one of the greatest football games of all time in front of a nationwide audience at the same time. Heck, I don’t even watch football all that much, but I did see that amazing match’s climax.

[email protected] says:

September 11, 2018 at 11:07 pm

Miss America was wrong to ditch the swimsuit part of Miss America but I thought the ratings were going to be down anyways swimsuit or no swimsuit but it proves that Miss America needs to bring the swimsuits back next year.

    2018bstyrevr says:

    September 12, 2018 at 4:28 pm

    Don’t these politically correct dumb sob’s know that sometimes it’s unwise to mess with tradition..Serves them right…


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