On The IBC Exhibit Floor: Grass Valley
Grass Valley | Stand 9.A01| https://www.grassvalley.com/home/
In a move designed to put customers firmly at the center of its innovation and product development, Grass Valley, a Belden Brand, is debuting its new Core Technology initiative — a more agile, collective approach to R&D designed to produce greater quality and capability across the company’s entire portfolio. The Core Technology initiative allows Grass Valley to leverage its substantial R&D resources and continue to deliver the number one content and media technology solutions that enable its customers to survive and thrive in the dynamically evolving mediascape.
Michael Cronk, Grass Valley’s VP of Core Technology, leads a team of some of the media industry’s most experienced and respected engineers. He says that embracing the “lean engineering” philosophy of high performing companies such as Amazon, Google, Netflix and Tesla will enable Grass Valley to innovate faster, and at scale. This new agile R&D approach will deliver the common cores, platforms, engines and interfaces that add exceptional value across Grass Valley’s entire product range. The Core Technology initiative will set the direction for the Grass Valley portfolio and take a modern ‘build once, integrate to many’ approach in areas such as video processing, IP connectivity, cloud technologies and software-defined solutions.
The Core Technology initiative, which started its internal conception in 2016, is part of the Grass Valley booth (9.A01) at IBC 2018, where it is being applied to multiple Grass Valley products, including iTX, GV Flex and ICE.
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