DMAS 1-210

Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and two among the top 10: Boston is now 9, Atlanta is 10. But there is a lot of movement in markets 39 on down.

According to Nielsen’s latest Local Television Household Universe estimates for the just-started 2018-19 television season that starts Monday, there were 125 changes among Nielsen’s 210 Designated Market Areas, with 68 cities moving up and 57 sliding lower.

The new rankings went into effect Sept. 22.

In the new rankings there were only two changes among the top 10 markets and five among the top 20:

  • Boston moved up one spot, from 10 to 9, with 2,364,870 homes.
  • Atlanta dropped one, from 9 to 10 (2,341,390).
  • Tampa-St. Petersburg, Fla., moved up from 13 to 11 (1,875,240).
  • Phoenix dropped one to No. 12 (1,864,420).
  • Seattle-Tacoma slipped one to 13 (1,854,810).
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The biggest changes were both nine-slot moves: Peoria-Bloomington climbed from 122 last season to 113, while Wichita-Hutchinson fell from 67 to 76.

Nielsen lists the total number of TV homes for this new TV season at 110,244,650, a drop of 1.7% from last season’s 112,143,960 (those numbers don’t include broadband-only homes).

The full 2018-19 DMA rankings are available here.


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