Jukin Media Operating Sinclair’s TBD Network
TBD, a network dedicated to bringing digital-first programming to broadcast television, on Tuesday announced that it has a new operating partner, Jukin Media.
Jukin is a global digital media company that owns and operates a portfolio of multi-platform digital media brands including FailArmy, People Are Awesome and The Pet Collective. Jukin will assume the day-to-day responsibilities related to operating the TBD Network effective immediately, combining its library of digital content with Sinclair Broadcast Group’s expertise in broadcast and distribution to deliver digital-first content to more than 76 million homes across the U.S.
Content from Jukin’s brands, which collectively boast more than 150 million followers across social platforms, will be a focal point of TBD’s programming. Jukin has been a content partner with TBD since its launch, providing short-form content that garners nearly four billion views per month on the web, according to Sinclair.
Jukin content will now be expanded on TBD’s current lineup. In addition to broadcast television, TBD streams 24/7 on TBD.com and the TBD app.
Chris Ripley, Sinclair president-CEO, said: “Jukin Media has a proven track record not only creating remarkable digital-first content, but also packaging that content for linear TV audiences. Jukin’s been a valuable content partner to TBD since the network launched in 2017; now we’re excited for them to get in the driver’s seat and help take the network to the next level.”
Jonathan Skogmo, Jukin founder-CEO said: “We’ve always prided ourselves on our ability to do linear TV as well as digital. Over the past four years we’ve produced 200-plus episodes of 30- and 60-minute programming for broadcast and cable networks worldwide, including for Fox and MTV Networks in the U.S. With TBD we’re taking another big step forward and we thank Sinclair for the opportunity.”
Cameron Saless, Jukin chief growth officer, added: “TBD represents a unique opportunity for Jukin to demonstrate its digital and linear programming chops in a broadcast world. We look at this network like the early days of MTV in that there’s an undeniable energy and freshness to it that the team is incredibly excited to build upon in the coming months.”