While their ranks have thinned over the years to just four now and their audiences growing older, CBS’s The Young and the Restless and The Bold and The Beautiful, ABC’s General Hospital and NBC’s Days of Our Lives are still drawing viewers that lots of advertisers lust after. “There are many advertisers who need to reach that audience of women during the day. And several of the soaps draw more viewers than primetime shows,” says Katz Media Group’s Stacey Schulman.
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