Broadcasting’s top tech practitioners are focused on improving the speed and use of metadata. ABC’s Tish Graham: “Whether it needs to be a linear piece, or it needs to be OTT or some type of digital piece, we need to build the backend systems and automate them as much as possible to be able to move that content wherever it needs to go, and to be reliable.” And metadata is also essential to find content in an archive or to direct OTT distribution, plus efficient use can also lower overall storage costs. (Photo: Jill Altmann)
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